Partnership to focus on fan experience and delivering exclusive Nike gear from Soccer.com only available only on site at TST in Cary, NC.
The Soccer Tournament (TST), the world’s premier 7v7 soccer festival featuring three $1 million, winner-take-all competitions, today announced that Soccer.com will return as the Official Retail Partner of The Soccer Tournament. As part of the agreement, Nike will join as the Official Apparel Partner for TST 2026. The renewed partnership reinforces both organizations’ shared commitment to growing the game and investing in the sport’s continued momentum across North Carolina and beyond.
Soccer.com, who has partnered with TST since its inaugural event in 2023, will once again play a central role in enhancing the on-site experience for players and fans alike. Through a robust retail activation at WakeMed Soccer Park, Soccer.com will provide fans access to premium soccer gear, officially licensed team jerseys, and exclusive TST-branded merchandise which will only be available to fans in attendance.
As part of the collaboration, Nike will be joining as the official apparel partner for TST 2026. Fans will be able to purchase a limited run of premium Nike items from the TST 2026 collection. These items will be exclusively available on site at TST. Nike will also be featured as a key partner in outfitting TST’s athletes with high-performance apparel, further elevating the level of competition and presentation on the global stage.
The agreement underscores TST’s continued investment in North Carolina, where the event has quickly become a marquee summer sports destination. With Soccer.com headquartered in the state and TST committed to stay at WakeMed Soccer Park in Cary through 2029, the partnership highlights a shared commitment to growing the game at both the grassroots and professional levels across the region.
“We are thrilled to partner with Soccer.com and Nike to level up the TST fan and festival experience,” said TST CEO Jon Mugar. “Some of the greatest mementos I have from my youth are shirts that were only available at events. We want to bring that exclusivity to TST. TST is impossible to describe, you have to live it in person. And now, you have to live it to wear it. This year’s TST Nike gear will only be available on site, and not online, and in limited quantity, thereby rewarding our most passionate fans.”
“TST is a fun, high-energy and entertaining tournament that embodies what Soccer.com is all about, Everything Soccer” said Brian Berklich, Chief Marketing Officer of Soccer.com.
“We’re excited to continue our partnership with TST and ready for the action to kick off on May
27.”
The Soccer Tournament will take place May 27-June 1, 2026 at WakeMed Soccer Park in Cary, North Carolina. The event will feature men’s, women’s, and mixed competitions, each offering a $1 million, winner-take-all prize, alongside a week-long fan festival including meet-and-greets, international food and beverage, live entertainment, and more. Featured teams and competitors at TST 2026 include Landon Donovan, Hope Solo, Wrexham AFC, Club América, Gerard Piqué’s Kings League All-Stars, and many more.
TST recently announced a new media rights partnership with NBC Sports, which will broadcast 17 matches across NBC, Peacock, and NBCSN during the 2026 event.
Tickets are available for purchase at tst7v7.com/tickets
ABOUT THE SOCCER TOURNAMENT (TST)
Launching in June 2023, The Soccer Tournament (TST) is the newest creation from TBT Enterprises. TST is an open-application, million dollar, winner-take-all competition. Teams will face off in a 32-team, World Cup model. It will feature a 7v7 format and host teams from all across the world. For more information on TST and how to enter a team, visit TheTournament.com.
ABOUT SOCCER.COM
Soccer.com is the destination for Everything Soccer, helping players, coaches and fans pursue their
passion for the sport by delivering unrivaled service and selection, expert advice and stories of
inspiration. What began over 40 years ago as a small family business has grown into one of the world’s
leading soccer retailers.
As a Sports Endeavors business, Soccer.com partners with youth soccer clubs and soccer communities
across the U.S. to provide the apparel and gear they need to enjoy the game they love. To learn more
visit www.soccer.com.
